The new way to socialize

cs-social-mediaEvery time I share with someone my passion for building my brand through social media, I’m met with comments such as, “But why do I want a Twitter account?  I don’t want to know what people are doing every minute of the day.”  Or, “I don’t need Facebook.  I don’t need to connect with people I don’t remember from high school.”

Let me explain.  If you have a business and you’re not using these medium to reach your audience then YOU ARE MISSING THE BOAT.  How awesome would it be for Starbuck’s or McDonald’s to create a video, post it on their site and in this video ask the consumers what they want?  Instead of spending millions of dollars on advertising, spend $0 and post a video on Youtube then post tweets about it with a link to the video. Put in on their Faccebook fanpage.  Connect that page to their website or blog.  The possibilities are endless and flat out amazing!  Then when they get feedback from the customers they can create a product they know will sell because the consumers helped to create  it.  The consumers want it!

The truth is whether you’re a company or an individual…  You’re on Twitter, Facebook, Myspace, Digg, etc…  And you’re saying, “Hey!  Look at me!  I’m over here!”  That’s not a bad thing.  However, if you have a passion for a topic or a business, you BETTER be saying…  “Hey look at me!  I’m over here!”

Pretty soon people will check you out.  They will “re-tweet”, re-post on Facebook or send your link via email to their friends.  THAT is more powerful than any commercial during Super Bowl Sunday.  The power of ONE person looking at your brand…  PRICELESS.  That one person has so much power at the click of that mouse!

And that is how Twitter and Facebook and the rest of the social media platforms out there, work for you.



Filed under Business

2 responses to “The new way to socialize

  1. The new way to socialize is the ONLY way to really move into the 21st century. Social media is now being offered as a university class in some places. Great job staying ahead of the curve Linda and great Blog. It looks great and reads fantastic! We need more of you; a rare gem for people like me who are new to the whole social media scene. Keep blasting away and Crushing It!!!

  2. Oh man, Damian! I’m so humbled that I could share something with you that you found valuable. Really.

    I know you too will CRUSH IT because that’s just who you are.

    Thanks for the comment and thanks for stopping by my blog.

    See you at the top! It’s too crowded at the bottom and from here I don’t want to go back down anyway. 🙂

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