Every time I share with someone my passion for building my brand through social media, I’m met with comments such as, “But why do I want a Twitter account? I don’t want to know what people are doing every minute of the day.” Or, “I don’t need Facebook. I don’t need to connect with people I don’t remember from high school.”
Let me explain. If you have a business and you’re not using these medium to reach your audience then YOU ARE MISSING THE BOAT. How awesome would it be for Starbuck’s or McDonald’s to create a video, post it on their site and in this video ask the consumers what they want? Instead of spending millions of dollars on advertising, spend $0 and post a video on Youtube then post tweets about it with a link to the video. Put in on their Faccebook fanpage. Connect that page to their website or blog. The possibilities are endless and flat out amazing! Then when they get feedback from the customers they can create a product they know will sell because the consumers helped to create it. The consumers want it!
The truth is whether you’re a company or an individual… You’re on Twitter, Facebook, Myspace, Digg, etc… And you’re saying, “Hey! Look at me! I’m over here!” That’s not a bad thing. However, if you have a passion for a topic or a business, you BETTER be saying… “Hey look at me! I’m over here!”
Pretty soon people will check you out. They will “re-tweet”, re-post on Facebook or send your link via email to their friends. THAT is more powerful than any commercial during Super Bowl Sunday. The power of ONE person looking at your brand… PRICELESS. That one person has so much power at the click of that mouse!
And that is how Twitter and Facebook and the rest of the social media platforms out there, work for you.